About Us

About us:

Bold confidence and a vibrant personality is the new vibe!

Welcome to Shades, where expression of your unique style is celebrated. It is a brand that started its journey with a simple idea to cherish individuality and to encourage you to express yourself fearlessly. We are here to redefine the way you experience beauty because we believe that beauty knows no bounds. From the hustling urban streets to the tranquil suburbs, our products are developed to reflect the rich spectrum of human expression.  The mere foundation of Shades lies in our commitment to offer a luxury skincare and haircare experience at an affordable price. From the sourcing of ingredients to the final product, we stick to rigorous quality standards to ensure that all the products meet our uncompromising criteria for excellence. With complete control over the production process, we are proud to provide integrity and efficacy in each of our product.    

Shades believe in transparency and accountability and that is why we are confident in providing full disclosure about our ingredients, manufacturing process and supply chain. We reside in the motto of transforming your Shades purchase into an experience and knowing that you are supporting a brand that values integrity and honesty.

Celebrating everyone’s unique beauty lies within the core of Shades. Whether you carry bold curls, sleek locks or a vibrant pixie cut, we are here to help you shine. Shades cater to all skin types and hair textures because we know that beauty comes in many forms. We envision creating a welcoming space where everyone feels valued and respected. Join us on our journey to celebrate diversity and individuality because you are not just a customer, you are a part of our Shades Family.